9 Tips to induce the most Out of Pinterest (with Pinterest Contests)

9 Tips to induce the most Out of Pinterest (with Pinterest Contests)

You know Pinterest is huge deal…

You’ve seen Pinterest buttons everywhere, however  additionally in all probability seen the “Pin It to Win It” banners too.

Everyone from higher Homes & Gardens, kraft paper and Threadless to Spa Week, AMC Theaters and Syracuse University has experimented with running contests on Pinterest, the third most visited social media network behind Facebook and Twitter.

Should you jump in and follow suit? Absolutely! Forget running a contest on Facebook with all their rigorous rules and rules and hold your next contest on Pinterest instead.

Read on to find 9 tips and methods to induce additional traffic, increase your sales and notice new customers from running a contest on Pinterest.

Determine your goals

There are several reasons to run your next contest on Pinterest, together with obtaining new Pinterest followers, adding additional subscribers to your email list, increasing awareness of your  traffic to your web site, increasing your sales, obtaining content, launching a replacement line of products, obtaining feedback for your next assortment, establishing your experience and additional.

Whatever your goals area unit, check that that you simply and your team area unit absolutely awake to them before you begin your contest. Having clear goals can assist you build the foremost out of your next contest on Pinterest.

Keep in mind: Your contest will have quite one goal, however choose no quite 2 or 3 goals per contest to staythings less confusing for your participants. you'll run many contests per annum, every focused around a selected goal, if you wish to induce the foremost out of running a contest on Pinterest.

Pick your contest sort

There area unit many various styles of contests {you will|you'll|you'll be able to} wear Pinterest and your goal can assist you decide the competition sort. Here area unit many samples of contest sorts, every fulfilling a unique goal:

To add additional followers to your Pinterest profile, hold a contest that asks folks to follow you (all your contestsought to need participants to follow you on Pinterest, however if you wish to stay it easy, this is often the simplest thanks to go)
To get feedback on your coming line of products or project, produce a board along with your plannedproducts/project and raise participants to go away a touch upon that one is their favorite and why
To get additional traffic to your web site, raise participants to form a board (and name it along with yourcomplete name) and pin their high ten favorite things from your web site
To get social proof, get new customers and increase your sales, produce a board that enables contributors and raiseyour customers to transfer a photograph of themselves victimisation your product or transfer a video testimonial. This establishes instant credibleness, that is vital in obtaining new customers.
To increase your complete awareness, raise participants to form a board with pins that best represent your company. this could embody items/products from your own web site or inspiration from alternative sites.
Keep in mind: Establish clear tips regarding however winners can redeem their prize and if there area unit anyprices related to redemption (on your finish or theirs).

Offer a worthy prize

Offering a high-value prize sort of a $500 gift certificate, a dream vacation, a searching spree or one-on-oneemployment can draw additional attention to your contest and it'll function a good incentive for additionalfolks to enter. the upper the worth of your prize, the additional entries you'll expect.

Keep in mind: the worth of your prize ought to be proportional to the trouble participants have to be compelled to place in to enter the competition. In alternative words, if you're solely providing a $100 gift certificate, don’t raise folks to follow you on Pinterest, register for your email write up, pin twenty things from your web site AND share the competition with twenty friends.

Editor’s Notes: counting on wherever you reside, countries have specific rules regarding sure styles of prizes.check that you’re awake to them before running a contest.

Create a pinnable image for your contest

Since Pinterest is image-driven, having a good pinnable image for your contest ought to go while not voice communication. What makes a pinnable image? victimisation nice colours that initiate, together with youremblem, having a decision to action (“click to enter,” “pin to win”), victimisation the words “contest,” “giveaway” or “promotion,” adding the greenback quantity for the prize and mentioning the competition finish date canbuild your image additional pinnable.

Keep in mind: once you pin the competition image to your Pinterest board, add a relevant description, together with your #keywords, the quantity of the prize, a link back to your web site wherever justify all regarding the competition and a decision to action (i.e., Click on the image to re-pin, Visit our web site to enter, etc.)

Promote your contest

A contest isn't a contest while not entries, therefore check that to actively promote and cross-promote your contest. It’s not enough to pin your contest image to Pinterest and add a link to that from your web site. Mention it in your write up, put up for sale on Facebook, Twitter, LinkedIn, YouTube and alternative social media networks (more than once) to induce the foremost range of entries. Here area unit many additional ideas to push your contest:

Contact your native press and raise them to induce your area people concerned (especially if your business is local)
Ask your affiliates and network to share your contest with their tribe
Ask your customers and people on your email list to share it with their networks
Keep in mind: Don’t over jazz by having your contest be the sole topic of language on your social media profiles.combine it up along with your regular posts to make sure that your followers don’t feel spammed.

Make it simple to enter

If you wish additional folks to enter your contest, you've got to create it simple for them to enter and participate. you ought to raise them to follow you on Pinterest and perhaps add 2 or 3 extra steps to qualify.however don’t go overboard and raise them to pin twenty things from your web site, produce a replacementboard, re-pin a minimum of ten things from your current boards, register for your email write up, touch upon 5pins, fill out AN entry kind, share the competition with five friends and touch upon your journal. That’s clearly too several steps and a high barrier to entry.

Keep in mind: Balance is vital here. If you're providing a big prize, you've got additional leeway in what you'llraise participants to try and do to enter. If your prize is lowest, the steps they have to require to enter ought tobe lowest likewise.

Choose a winner

When you established your contest, don’t forget to line up the foundations on however you may choose a winner. is that the winner reaching to be picked indiscriminately (by employing a service like World Wide Web.random.org), can you decide on a winner supported responses or can you've got a panel of judgesconfirm the winner supported sure criteria?

Keep in mind: Let your participants shrewdness AND once the winner are picked so that they recognize what to expect from you. embody any data on however they will redeem their prize and any deadlines, if relevant.

Measure and track your results

Measuring and chase your results when the competition ends is simply as vital as running your contest. Take a glance at what your goals area unit and implement ways in which to trace those goals before, throughout andwhen the competition ends. established a programme, use AN analytics program and use the statistics inside Pinterest (re-pins, likes, follows) to see the success of your contest.

Keep in mind: If you utilize Google Analytics, you'll see what specific pins area unit driving traffic to your web site. Check your contest image/pin to envision what proportion traffic you’re obtaining from it. And don’t forget to line up “Goals” therefore you'll track revenue generated directly from the competition.

Repeat

With contests, your should  Do additional tests and see what works,” therefore if a contest worked well for you (lots of traffic, followers, subscribers, customers, buzz, etc.) there’s no reason why you shouldn’t run it once more.

Keep in mind: build regular Pinterest contests (maybe once a quarter) a region of your selling arrange.

A Few additional Things to stay in Mind

I hope you bought some nice ideas and tips for running your next contest on Pinterest.

Here area unit many things to stay in mind as you're coming up with your next contest:

Check out Pinterest’s Terms and Conditions (which area unit perpetually changing) to create certain you abide by their rules
Create a landing page on your web site with all the pertinent data regarding your contest
Reward everybody WHO enters – providing a big discount to everybody WHO enters your contest could be a good way to induce additional entries and convert some entrants into paying customers
Don’t spam or raise contest participants to spam on your behalf
And most significant, have fun! Pinterest is all regarding fun and inspiration and your contest ought to mirror that.

Have you ran a contest on Pinterest? If therefore, I’d like to hear additional regarding your expertise by sharing it within the comments below.

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